jackmyers.info
The six universal Principles of Persuasion that based on the research conducted by in Dr. Robert Beno Cialdini: the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and narrated by Dr. Cialdini.
Dark Patterns - Presented by Harry Brignull at the UX Brighton Conference. 2014.
Here is the dark pattern that gets me about 50% of the time!